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New Gaming Rating System For Mobile Industry

Mobile telecom trade group CTIA and the Entertainment Software Rating Board (ESRB) will roll out a rating system for mobile applications similar to ratings on other electronic games, the groups announced Tuesday.

From what CTIA said, six storefronts in total will be supporting the rating system.  These include AT&T, Microsoft, Sprint Nextel, T-Mobile, U.S. Cellular, and Verizon Wireless.

Each company will make its own announcement on when the rating system will be available to customers.

When game developers submit an application to the storefront, will be required to fill out a detailed multiple choice questionnaaire which is designed to assess how appropriate the application is. ¬†The questionnaire will look for violence, sexual content, language and references to controlled substances, as well as whether the app exchanges user-generated content with others and whether it shares the user’s location.

The new rating system received positive reviews from Senators Kelly Ayotte, a New Hampshire Republican, and Mark Pryor, an Arkansas Democrat, as well as the Family Online Safety Institute (FOSI).