Within the last few months, Spotify has really taken off. Many users are enjoying the free membership and using it to its full potential. But like everything else, nothing comes free. Business Insider pointed out that many of you who have been using streaming music service Spotify for free in the US from when it launched last July are now going to have to start paying.
What we’re really looking at here is two parts of a conversion funnel — the traffic growth part, then the paywall part — for what appears to be a legitimate contender to iTunes (and any other music service out there). Presumably, that was the plan.
Full access will cost you $9.99 per month. You can also choose to pay $4.99 a month but you will not receive mobile, or offline access.
Spotify currently has 5.4 million users as well as 12.3 million active monthly users. This blows Pandora out of the water (9.5 million monthly actives).
This is all very unfortunate but we should know by now that nothing in life comes free.